A mailing list a great way to engage with potential clients and customers. However, companies are often left with a vague idea of who their subscribers actually are and how best to engage with them. In this article, we’ll explain how to connect MailChimp to Salesforce – a service for managing sales leads – through Zapier, making your mailing list and list of prospective leads each more effective.Continue reading
I have been thinking a bit lately about the concept of inertia. “A body at rest tends to stay at rest, while a body in motion tends to stay in motion, unless acted upon by another force” or something very close to that. One specific application of this law is that it takes much more force to start something moving, or move it in the opposite direction, than it does to keep it moving the same direction it is already traveling. Of course, the law of inertia speaks to Physics, but it has applications in business and in life.
Recently I’ve observed this phenomenon specifically with New Years resolutions. I know a great deal has already been said about New Year’s resolutions, everything there is to say, one might think. It’s an arbitrary day, just like any other. Everyone breaks their resolutions within the first month, and often end up worse than they started because they’re depressed about their failures. Peoples’ resolutions are shallow and selfish. You get the idea. But you know what? I’m going to take a crack at it anyway.Continue reading